Comments on: Designers for Obama

By: m3

m3 — Wed, 12 Mar 2008 14:35:30 +0000

I start every design trying to express a gut feeling with type. It might be an attitude, a certain time or place in history or whatever will help me to strengthen my overall concept. Personally, I think the typeface you choose is only a mere part of the decision-making process. I try to stick with the classics — a well designed serif or sans serif that does not have a lot of personality (it must be my Swiss training… remain neutral!). I try to give the type energy or character by what I do with it. Sometimes I want it be be coy and sometimes I want to be brash. Sometimes I want it to dance and sometimes I want it to rest. The same typeface can convey all of these different emotions. I’m one of those designers who could be happy using 5 typefaces for the rest of my life. In general, I don’t like typefaces that tell me how I’m supposed to feel.

By: Thomas Ball

Thomas Ball — Wed, 12 Mar 2008 11:38:13 +0000

The blog looks wonderful and I love getting a dose of great design every now and then from you. I’d be interested in your thoughts about the relationship of type to the emotions expressed by various typefaces. I think great designers are in some ways selecting feelings and emotions and reactions they hope to convey through type. Is any of this innate, or is this an example of the power of advertising and our learned associations?

By: m3

m3 — Sat, 16 Feb 2008 17:50:13 +0000

Sol, thanks for the clarification.

Michelle

By: Sol Sender

Sol Sender — Sat, 16 Feb 2008 16:52:58 +0000

That’s correct. While we designed the original mark, the campaign and its team has been solely responsible for the roll out and the beautiful interpretations.

Sol Sender
President, Sender LLC

By: m3

m3 — Mon, 21 Jan 2008 13:53:15 +0000

I’m genuinely sorry for the oversight. Unfortunately, the designers who work the hardest, often get the least amount of credit. Doesn’t mean it’s right… and, it doesn’t surprise me that a lot of people were involved in a project this extensive and well done.

I can’t seem to find any credits on the Obama site anywhere. If you find the official credits, please let me know. The design firms I mention in my post feature this campaign on their sites. I will change my post to say that they “launched” the initial logo and campaign.

Thanks for the info!
Michelle

By: Tyler

Tyler — Sun, 20 Jan 2008 05:08:41 +0000

hey … nice review, but unfortunately Sol Sender has had no hand in the campaign branding since creation of the original mark. A friend of mine knows the Art Director over there, John Slabyk … his portfolio is down, but used to be available on humanot.com … now its only available here: http://www.celsiusdesign.net/humanot … he’s working with one other designer Scott Thomas who carried almost all the code work on his back, his portfolio can be found here: http://www.simplescott.com .. these are the guys responsible for all the branding and design seen for the campaign.